Find Your Watch service from Cartier guides clients in choosing their perfect timepiece
Cartier is one of the world's most recognized luxury brands, offering high-end jewellery for their customers to cherish for generations. Cartier have retail boutiques spread across the world, to offer exquisite service to their global customer base, in addition to an e-commerce store and a growing number of digital services.
BACKGROUND
Cartier launches a new eCommerce feature to help clients filter through their full watch collection
The purchase of a luxurious watch from one of the worlds most respected brands is a big decision, made sometimes more complex when combined with a choice of various metals, styles, shapes, movement, and price range.
With the new digital Cartier service 'Find Your Watch', clients can now browse through Cartier's full assortment of watches and filter choices based on their personal design preferences.
Occtoo categorised data from the PIM system and created a unique API to serve the frontend experience. The Occtoo Experience API scales in real time all over the world making it a seamless experience regardless of the location of the user.
With all data fuelled into Occtoo, the client can build unique data sets for any new frontend experience, without the lengthy integration project.
Quick summary
Cartier launched a new watch finder feature on their eCommerce site which enables visitors to sort and filter their ideal watch based on materials, shape, design, movement, and price range.
Occtoo's Experience Data Platform feeds data from Cartier's PIM system to the frontend experience.
New consumers can now discover Cartier's luxurious watches in a way that is tailored to their unique taste, without having a full understanding of Cartier's individual watch collections and without needing a sales assistant.
Clients can now browse through Cartier's full assortment of watch collections and filter choices based on their personal design preferences. All information is updated in real time.
How Cartier have used Occtoo
With Occtoo, Cartier could easily access and unify product data from the PIM-system, and transactional data from the ERP. They then combined these datasets within Occtoo and made the data available in their frontend through a real-time API. The Occtoo Experience API scales in real time all over the world making it a seamless experience regardless of location of the user.
