Top voices in luxury share their best practices for digital innovation and predictions for the future
Thaïs Montjean from Born Agency, shares four key digital trends for luxury brands
"In the online world, luxury is the promise of a truly frictionless, and exceptional customer experience. Hyper personalisation will be central to digital experience for luxury brands, as well as other sophisticated services such as on-site live chat functionalities, generalised virtual appointments, VR or voice activated virtual shopping."
Moët Hennessy's Ken Kralick tells us what consumers expect from the digital experience
"Luxury is all about beauty, craftsmanship, and exclusivity. Brands must focus on how to create a strong digital experience that embodies their brand, where consumers are unable to feel, touch, and taste that product without being in the store."
Tovi Heilbronn from Harry Rosen, shares why MACH was the perfect solution to excel their digital experience
"We knew that for us to excel digitally, we must be differentiated. We started looking at MACH, and it just made so much sense for us because we had a lived experience of these constraints. Suddenly we saw a different way to take control of our technology and enable the business to deliver these creative concepts, and better outcomes."
Occtoo is an Experience Data Platform that supports luxury brands to build relevant digital experiences and applications at rapid speed. Occtoo’s Cloud-Native platform makes it easy to access and unify enterprise data from backend systems such as CRM, ERP, PIM, etc. and combine it with behavioural and contextual data to create relevant digital experiences that can be deployed in any channel or frontend in real-time at a global scale. Occtoo was founded in 2019 and are certified by the MACH Alliance.
