Press site

Mips create Press site with directory of brand assets and promotional material

Mips specializes in helmet-based safety and protection and is a world-leader in this area. Their revolutionary technology is used in +700 helmet models and they have over 137 brand partners.
BACKGROUND

Press site gives journalists easy access to the latest media kits from Mips

With regular updates to Mips product information and brand assets, it's vital that the press have access to the most accurate information and promotional material. 

Previously, this relied their time manually responding to requests information from journalists and online content creators, and caused time delays. Mips wanted to reduce time spent by their team and make it easier for publishers to locate the relevant documents.

Using the Occtoo Experience Data Platform, Mips could easily extract, unify, categorise and deliver the latest product data to their press site, without any complex system integration. Occtoo extracted product and brand data from their system and combined these data assets to deliver unified Experience data to their press site where the media can easily access press kits containing the latest and most relevant information about Mips products.

Quick summary

  • Mips wanted to reduce the time that their team spent manually uploading and sending product information to the press.
  • They decided create a simple online location where journalists can quickly access and download the most up-to-date version of product specs and promotional material
  • Mips used Occtoo's Experience Data Platform to extract, host and distribute this data to their site via a purpose-built API 
  • Because Mips already use PartnerZone from Occtoo to share assets with partners, they were able to implement this new project in just 3 days

Relevant content sharing is extremely important. It is often the factor that determines if they use our content or not, so it has high impact on our brand and end customer experience.

Fredrik Kjellberg, Chief Marketing Officer

Mips

Making it easier for the Press to promote their products

Press can easily access the latest product spec sheets and promotional assets

How Mips have used Occtoo

With the Occtoo Experience Data Platform, Mips could easily extract, unify, categorise and deliver the latest product data to their press site via a unique API. Occtoo extracted product and brand data from their system and combined these data assets to deliver unified Experience data to their press site where journalists can easily access press kits containing the latest and most relevant information about Mips products.

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