Mips create Press site with directory of brand assets and promotional material
Mips specializes in helmet-based safety and protection and is a world-leader in this area. Their revolutionary technology is used in +700 helmet models and they have over 137 brand partners.
BACKGROUND
Press site gives journalists easy access to the latest media kits from Mips
With regular updates to Mips product information and brand assets, it's vital that the press have access to the most accurate information and promotional material.
Previously, this relied their time manually responding to requests information from journalists and online content creators, and caused time delays. Mips wanted to reduce time spent by their team and make it easier for publishers to locate the relevant documents.
Using the Occtoo Experience Data Platform, Mips could easily extract, unify, categorise and deliver the latest product data to their press site, without any complex system integration. Occtoo extracted product and brand data from their system and combined these data assets to deliver unified Experience data to their press site where the media can easily access press kits containing the latest and most relevant information about Mips products.
Quick summary
Mips wanted to reduce the time that their team spent manually uploading and sending product information to the press.
They decided create a simple online location where journalists can quickly access and download the most up-to-date version of product specs and promotional material
Mips used Occtoo's Experience Data Platform to extract, host and distribute this data to their site via a purpose-built API
Because Mips already use PartnerZone from Occtoo to share assets with partners, they were able to implement this new project in just 3 days
We have received feedback from our partners that they really appreciate how easy it is for them to download content from PartnerZone. Our internal team also saves 10-20% of their time per person, that they used to spend on sharing and distributing content to our partners. Now they can spend that time producing better content instead
Making it easier for the Press to promote their products
Press can easily access the latest product spec sheets and promotional assets
How Mips have used Occtoo
With the Occtoo Experience Data Platform, Mips could easily extract, unify, categorise and deliver the latest product data to their press site via a unique API. Occtoo extracted product and brand data from their system and combined these data assets to deliver unified Experience data to their press site where journalists can easily access press kits containing the latest and most relevant information about Mips products.
