Google’s UCP is making AI shopping real. Is your product data ready?
The checkout moved into AI. This could be your biggest opportunity
UCP (Universal Commerce Protocol) is Google and Shopify’s new standard for AI-led shopping. It enables AI agents to discover and buy products straight from your product data, without anyone ever visiting your website.
Shopping is entering the agentic era. The checkout happens in AI.
And yes, this means the old SEO and GEO playbooks are on borrowed time. In this new world, product data is the star of the show and it will decide what gets seen, trusted, and bought.
Join Occtoo & Wilgot for a session on:
What UCP is and why it matters now
Why product feeds become your most critical asset
What to fix short-term to avoid conversion loss
What to build long-term to stay competitive
Sign up for the webinar
Day: 17th of Feb Time: 11.30-12.00 CET (Q&A 12.00-12.15)
Can’t make the date? No need to worry. Sign up, and we’ll send you the recording afterwards.
Hosts
Erik Wicander, Wilgot
Erik Wikander is the Founder and CEO of Wilgot, building infrastructure for agentic commerce by transforming product catalogues into self-learning “mini-agents”. Featured in the Financial Times and recognised by Dawn Capital and Antler, Erik helps brands ensure their products are discovered and sold by AI search engines and autonomous shopping agents.
Niclas Mollin, Occtoo
Niclas is the CEO and Co-founder of Occtoo, with 20+ years of entrepreneurial experience and a strong background in product data. Today, he focuses on helping brands and retailers realize the full value of product data in the AI-driven era.
