Your products need to sell themselves. Are they ready?
AI agents don't browse your website. They read your product data. If that data is fragmented, incomplete, or locked in silos, your products are invisible and can't be purchased in the next era of commerce. Don't let agents skip you.
Agentic commerce is the model where AI agents search, evaluate, and purchase products on behalf of buyers. No human browsing, no clicking. Visibility is determined by the quality and completeness of your product data. Not your SEO optimised pages. Not your ads. Your master product.
180%
Increase in traffic from generative AI sources, year-on-year. But the average product page scores just 66/100 for AI readability. Get your structured data right and score 100/100.
77%
Of all AI agent activity happens on product and search pages. Agents are shopping. The question is whether they can find you.
0
Product pages visited by humans when an AI agent makes a purchase. It acts on structured data alone. Make sure you own the narrative by being that source.
Pricing lives in the ERP. Media in the DAM. Supplier data in spreadsheets. Transactional data somewhere else entirely. A PIM manages attributes — it doesn't orchestrate your master product.
AI agents can't work with incomplete data
There are no LLM shortcuts here. If context, certifications, usage scenarios, or sustainability attributes are missing, the agent can't confidently recommend your product or make a purchase. Poor data doesn't limit you. In agentic commerce, it makes you out of the game.
Fragmented data means slow launches
Teams spend their time on scavenger hunts across systems instead of getting products live. Every new channel requires stitching data together from scratch.
The concept
What is a Master Product?
The Master Product is a single, unified view of everything that makes a product sellable — not just what it is, but what it means. Across every channel, including AI agents.
A self-describing product
When your master product carries its own story, specs, pricing, sustainability context, and brand narrative, it can represent itself accurately in any context. Including one you don't control.
The solution
The Product Orchestration Engine is built for agentic commerce
Occtoo sits between your data sources and your sales channels, including AI agents. It connects, orchestrates, enriches, and activates your master product data in real time.
Orchestrate
Connect to every system where product data already lives. ERP, PIM, DAM, supplier feeds, spreadsheets. Occtoo doesn't copy data — it orchestrates it.
ERP, PIM, DAM connectors
Supplier feed ingestion
No rigid data models
Real-time data joins
Enrich
Build the complete master product. Add the contextual attributes, brand narratives, and AI-ready product data that make your products machine-understandable — and competitive.
AI-assisted enrichment
Usage scenarios & Q&As
Sustainability attributes
Completeness scoring
Activate
Activate structured product data to any destination in the right format, in real time. Web, mobile, B2B portals, or AI agents via MCP protocol. Products become just another channel.
MCP protocol for AI agents
Auto-generated API docs
Real-time product feeds
Any destination, any format
Agentic readiness
Is your product data ready for AI agents?
There are no shortcuts here. Ask yourself these questions honestly.
Do you have a single, trusted master product?
Not just a PIM — a unified view including pricing, media, supplier data, and brand context.
Can you activate your products via MCP protocol?
AI agents need structured feeds they can consume. Not product pages. Not PDFs.
Can you add a new channel without rebuilding?
An agentic-ready data layer means any new destination — AI or otherwise — just becomes another output.
Agentic commerce is the model where AI agents act on behalf of buyers — searching, comparing, and completing purchases without a human browsing a product page. Instead of reading your website, AI agents read your product data. If that data is fragmented, incomplete, or machine-unreadable, your products are invisible.
How do AI agents find and recommend products?
AI agents do not browse. They interpret structured product data — attributes, pricing, certifications, usage scenarios, sustainability context. They compare products across data feeds and make recommendations based on completeness and clarity. The brands with the most complete, structured master product data win.
What is the MCP protocol and why does it matter for commerce?
MCP (Model Context Protocol) is the standard that allows AI agents to consume structured product data directly. Occtoo activates your master product via MCP, making it natively readable by AI agents, assistants, and future commerce interfaces — without custom builds or manual exports.
What is a Master Product and why does it matter for agentic commerce?
The Master Product is a single, unified view of everything that makes a product sellable — attributes, pricing, media, supplier data, sustainability context, and brand narrative. In agentic commerce, a self-describing product that carries its own full story is the only one an AI agent can confidently recommend or purchase.
Why is a PIM not enough for agentic commerce?
A PIM manages structured attributes in one system. But pricing lives in the ERP. Media lives in the DAM. Supplier data lives in spreadsheets. A PIM cannot give an AI agent the full picture it needs. Product orchestration connects all those sources into a complete Master Product — the one an AI agent can actually work with.
How does Occtoo prepare product data for AI agents?
Occtoo connects to every system where product data already lives, enriches it into a complete Master Product, and activates it wherever it needs to go — including directly to AI agents via MCP protocol. No copying data. No large builds. No new channel requires starting from scratch.
