B2B portal

Fenix Outdoor's B2B portal makes preorder and reorder easy

Fenix Outdoor AG is an international group of outdoor brands, and a global player in developing and selling clothing and equipment for an active outdoor life. Their portfolio includes renowned brands such as Fjällräven, Primus, Royal Robbins and Hanwag, in addition to retailers such as Naturkompaniet, Partioaitta and Globetrotter.

Occtoo has enabled us to move much faster. Digital customer experience initatives that used to be a monthly exercise is now a daily exercise


B2B customer portal makes preorder and reorder easier

As a global business, Fenix Outdoor have multiple brand-reseller relationships to nurture and administrate, and they wanted to make the process smoother and more efficient for both themselves and the resellers.

The solution was to build a B2B customer portal where both internal and external resellers could easily reorder and preorder from their assortment. Since the current solution was outdated, it had to be replaced rapidly. They had an aggressive time plan to launch this new application, but were hindered by data being scattered in many different systems, which would be a major hurdle in the time plan.

Occtoo became the obvious choice to unify and combine the data to be able to infuse relevance in the experience. When a reseller logs into the portal the experience is tailored to their specific profile and they only see the assortment and brands that are relevant to them. They can also change their own profile so their information is always up to date. 

Quick summary

  • B2B customer portal for resellers to access products from the different brands in Fenix Outdoor's portfolio
  • Resellers have instant access to in-depth product information and can easily order the items they want, both for preorder and reorder
  • With the use of Occtoo, the experience is tailored to the profile of each reseller, they only get access to the right brands and assortments they sell, to make it a relevant experience
  • The project had a very aggressive time plan. By using Occtoo to unify and combine data and fuel it to the frontend with real-time APIs, they were able to deliver it in only four months

A B2B self-service experience

Resellers can easily browse through the assortment that is relevant for them and instantly order the items they want


The project was executed with an agile approach and had several impressive milestones

4 months

from start to finish

1 day

to access data from a new source

How Fenix Outdoor have used Occtoo

To build this app, Fenix Outdoor have utilised Occtoo's strong ability to quickly access and unify format agnostic data from several different systems. Fenix Outdoor has taken data from the ERP and PIM-system and combined it with Occtoo to infuse relevance in the experience. With the Occtoo Experience APIs, the combined data sets are made available to be easily consumed by the e-commerce engine and frontend in real-time, making it a seamless experience for the user. 

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