Insights from the Occtoo team
As the demographic of luxury consumers continually shifts to a younger and more digitally connected generation, Digital and CX leaders in the luxury industry are turning their attention to...
Composable Architecture has been on the rise for a few years now and is a well-proven and common way of building up a technology stack for the more modern organization.
In this article, I discuss a new concept to the stack; The Digital Experience Composition, recently coined by Gartner, and outline how it enables you to leverage your existing CX data, resulting in a...
Digital innovation in the luxury industry is evolving at a rapid pace, and what luxury brands do next is a hot topic. So, we thought there was no better time than now to speak with our own digital...
In the past, luxury brands perceived online sales as being inappropriate for a luxury experience, and considered a eCommerce a channel that was reserved for selling low to mid-range luxury goods....
Digital innovation in the luxury industry is evolving at a rapid pace, and what luxury brands do next is a hot topic. So, we thought there was no better time than now to speak with our own digital...