Insights from the Occtoo team
Nelly.com has been a significant player in the Nordic e-commerce landscape for more than twenty years. As an early pioneer, the company built its own commerce platform and continued to develop it...
Commerce is entering a new phase. Instead of browsing category pages, shoppers ask AI assistants what to buy. Machines compare, filter, and recommend products before a human even clicks. Is your...
We’re not saying PIMs are no longer useful. But as the need for product data grows and agentic commerce knocks on the door, the limited data stored in a PIM solution is no longer enough. Consumers...
Edith Rehnberg is a Master Data Specialist at Nordic Nest Group, one of the most successful omnichannel retail companies in the Nordics. The company has grown from a small Swedish start-up into a...
We’re living through one of the most exciting periods in technology history. With groundbreaking innovations happening seemingly every week—like ChatGPT, Perplexity, Copilot,and the new wave of...
The agentic commerce approach is rapidly becoming one of the most talked-about technology trends, often described as the modern way to build a smart commerce stack. And rightly so: AI and product data