View Occtoo's MCP server as your new, sharp Product Data Assistant. The server connects to your Master Product. That is the single, unified source of everything that makes a product sellable: pricing, inventory, supplier data, sustainability certifications, rich media, and validated attributes from every source in your stack. Fully structured and available to any agent you build or bring.
Right. But what does it actually do? A lot! The sky is the limit, but here are four examples to get you started:
1. Build a complete Google UCP product card
Google's Universal Commerce Protocol lets AI-powered shopping interfaces surface, compare, and buy your products directly. For that to work, the AI needs live, structured data. Connect Occtoo MCP and your Master Product becomes the source of record. Not a cached feed. Not last week's export. The right data, every time.
2. Understand how your data is connected
Ask which sources feed into a specific property, where a data point is used across your card definitions, and how your Master Product is structured. You get full visibility into your data architecture. Just ask, and the structure becomes clear.
3. From question to action across systems
The MCP server is not just for asking questions. It acts. Pull all products sold in Germany with more than 100 in stock from your sales data. Review the list. Then ask it to create a card in Occtoo called Germany Instock, add retail price, and set a requirement of five images per product.
4. Find what is blocking a product from going live
Ask why a product has not been activated, check if a translation is missing, or see which products in a segment are incomplete. With both read and write access, you do not just find the issue, you fix it too.
The problem with AI in 2026
Jacob Rastad, CTO at Nordic Nest Group, put it plainly in a presentation earlier this year: in 2026, almost every system in your stack ships with its own AI assistant. PIM-AI. OMS-Copilot. WMS-bot. Well-intentioned. Not far enough.
An agent that only sees one system sees too little. And every vendor who locks their AI behind their own interface is doing what their product was already doing, creating silos. Data silos first. Now agent silos.
You end up with multiple AI assistants, each knowing a fragment of your business. None knowing enough to be genuinely useful.
Jacob frames the right question: "The question is not: 'Do you have MCP?' The question is: 'Can my agent work against your system?'"
That's exactly what Occtoo built for.
Bring your own agent
Bring Your Own Agent. Not the vendor's AI. Yours. Built around your business logic, your data governance, your workflow. The vendors who are BYOA-ready, open data, open APIs, no agent lock-in, are the ones who fit the stacks from now on.
Occtoo is built for that. We don't need to own your AI layer. We need to make sure your data is structured well enough that any agent you use or build can rely on it.
What MCP is, and what it isn't
MCP (Model Context Protocol) is an open standard that lets any AI agent connect to any system that exposes it. A standardised way for AI to discover what a system can do and query it without custom integrations, brittle connectors, or projects.
What it isn't: magic. An MCP server connected to shallow or fragmented data returns shallow, fragmented answers. The value of MCP is entirely determined by what sits behind it.
Connect AI to a standard PIM, and you get a small slice of product data: descriptions, attributes, and a few structured fields. Useful. But not the full scope your AI needs to do anything meaningful. What sits behind Occtoo's MCP server is more than a slice. It is the Master Product.
Why the Master Product changes what's possible
The Master Product is not a product description. It's the complete, orchestrated record of everything your business holds about a product, from every source, mapped into one place:
- Structured attributes and descriptions
- Pricing and inventory in real time
- Supplier data and certifications
- Sustainability documentation
- Rich media
- Every enriched data point your teams have added
That's the data your category managers work from. Your ecom teams launch from. Your B2B portal runs on. Now it's what your AI can query directly.
The Master Product is ready. Bring your agent.