We’re not saying PIMs are no longer useful. But as the need for product data grows and agentic commerce knocks on the door, the limited data stored in a PIM solution is no longer enough. Consumers and partners want more, and it needs to be easy for you and your team to deliver.
The master product stretch
Think of your master product as a T-shirt stretched across all the systems that hold product data. Over time, that T-shirt gets pulled in too many directions. Eventually, it tears, and suddenly you have holes everywhere. That’s exactly what happens to your master product data. There are gaps all over it. 
Product data lives everywhere. To get a complete view of your master product, most organizations have to go on a scavenger hunt across multiple systems. Some data lives in the DAM, some in the PIM, some in the PLM, a lot in Excel spreadsheets, and transactional data in the ERP. The result is a fragmented product truth and teams stitching pieces together for the perfect product data feed.
To deliver complete, accurate product feeds that flow directly into PDPs, experiences, AI agents, and every other touchpoint, you need to start orchestrating your product data. Not simply managing it in silos.
What’s the difference between a PIM and a product orchestration engine?
All product data / your master product / the 360-product view
With Occtoo’s Product Orchestration Engine, you orchestrate all your product data in one place: descriptions, media, supplier data, customer data, and transactional data.
Unify, enrich and activate across every channel.
Instead of copying and storing data, Occtoo connects to the systems where data already lives and turns it into complete, consumable product feeds. These feeds can power product detail pages, campaigns, digital product passports, AI-driven experiences, and more.
Scale the product catalog without limits
Unlike a PIM, Occtoo has no practical data limits. There are no rigid models or bottlenecks but a powerful stream of product data flowing in real time. No matter how deep or wide your product data grows, Occtoo keeps up. It’s built to handle unlimited product data with high performance, even when serving high-traffic websites and real-time experiences.
Prepare product data for agentic commerce
AI agents are only as good as the data they’re grounded in. Occtoo delivers complete, structured product feeds through the MCP protocol, making your master product ready for any AI service or agent. Unlike a PIM, which holds a partial snapshot of product data, Occtoo provides AI agents with a full, up-to-date view of the master product on a silver platter, easy to consume.
Happy teams that move at full speed
Introduce product orchestration to your team, and they will cheer. That's a promise. In Occtoo, every role has access to the data they need to do their job. Teams can work in parallel with full transparency into what is shown where. Most importantly, state awareness reduces internal support, making it easier to set priorities and coordinate work across teams.
Read this interview with Nordic Nest's Master Data Specialist to learn how Occtoo's Product Orchestration Engine delivers control, speed and confidence.
We want to shorten lead times, launch more products, and keep the highest quality. That’s how we stay competitive. With Occtoo, we can do this, without compromise.
Edith Rehnberg, Master Data Specialist at Nordic Nest Group.
Product data efficiency that pays off
With Occtoo, teams increase product throughput, reduce time to market, and gain full control over their data. Efficiency comes from orchestration, not integration. Occtoo streamlines the flow of product data across systems, enabling teams to reuse and repurpose data without heavy technical work.
Start orchestrating your product data
To tie this together: PIMs still have a place today. But if you want to set your product data free, eliminate the holes in your master product data, and deliver complete product feeds no matter how wide or tall you grow, orchestration is the way forward.