We’re living through one of the most exciting periods in technology history. With groundbreaking innovations happening seemingly every week—like ChatGPT, Perplexity, Copilot, and the new wave of agentic protocols—we’re catching a glimpse of how radically different the future of digital commerce will be.
Barriers that once held back innovation are vanishing. Building applications is now faster and more intuitive than ever, thanks to tools like Cursor and Lovable, which enable teams to code with creativity and speed. As we transition into the new paradigm of AI-driven experiences and adaptive user journeys, it’s clear that the foundation for success lies in how we manage and activate data.
The invisible obstacle: Product data
Despite all this progress, product data remains one of the most fragmented, complex, and under-leveraged assets in digital commerce. It’s scattered across legacy systems, stuck in silos, and too often disconnected from the real-time experiences that drive conversion and loyalty.
Modern businesses need to deliver contextual, personalized, and consistent product experiences across channels, formats, and moments. The challenge is, most existing PIM systems weren’t built for this new world. They were designed for an era when product experiences were static, linear, and largely channel-specific. That world is gone.
Why we built something different
Over the last few years, we’ve focused relentlessly on building a product that helps our customers manage vast amounts of fragmented data—with speed, accuracy, and security at the core. Along the way, we’ve seen amazing use cases brought to life using Occtoo: real-time product experiences, lightning-fast launches of new channels, and AI-ready architectures that respond to the demands of today and tomorrow.
In every customer conversation, one message has come through loud and clear:
“We need fewer tools, fewer vendors—and more agility.”
We’ve listened. We’ve evaluated. We’ve debated. And after careful consideration, we’ve reached a simple conclusion:
It’s time to redefine what PIM should be.
From product information to product orchestration
We’re not claiming to be a traditional PIM. In fact, we believe the world has changed too much for the term “PIM” to mean what it once did.
That’s why I’m incredibly proud to officially launch: Occtoo: The Product Orchestration Engine.
This is a new category—a fresh approach to solving the challenges of product data in a modern digital ecosystem.
Occtoo brings together all product-related data—not just structured attributes, but also behavioral, contextual, content, customer, and transactional data—to power the use cases of today, and the intelligent, AI-assisted experiences of tomorrow.
- It’s built for speed.
- It’s built for scale.
- It’s built to empower your teams—and your tech stack.
And yes, it’s built to make sure you don’t need five different vendors to do what one orchestration layer can do with precision.
A big thank you
This milestone would not have been possible without the close partnership of our customers and community. Your feedback, your challenges, and your ambitions have helped shape what Occtoo has become.
Ready for what’s next
This is just the beginning. We’re excited to share more product news, new capabilities, and customer stories in the coming weeks.
Now, be sure to explore our Product Orchestration Engine.