Insights from the Occtoo team
We ship new features and capabilities all the time. Some of them are big. Some are small. All of them make your workday a little better. New in the engine is where we put them in the spotlight.
I've spent more than two decades in the product data space. Long enough to remember when the biggest challenge wasn't real-time APIs or omnichannel orchestration. It was just getting product content...
When Nelly decided to move away from its almost 17-year-old custom-built Backoffice and rebuild on a best-of-breed architecture, people in the industry said it could not be done quickly. Or at all....
Most companies treat product data as an operational problem. Something to manage, maintain, and fix. It's the cost of doing business. That framing is costing them more than they know.
Most teams do not decide to replace their PIM. They just start noticing the friction. Here are the signs it is time to think bigger.