It's no surprise today to see most mid to large-scale organizations rushing to adopt 'best of breed' solutions in the Cloud to match pace with the rocket-speed of evolving digital trends. MACH...
As digital businesses evolve rapidly, success hinges on the dynamic partnership between marketing's agility and IT's stability. As businesses navigate the rise of AI, machine learning, and predictive...
There is no denying that data has become the lifeblood of business operations, flowing through all aspects of digital touchpoints. Despite the massive volume of information collected by businesses...
Let’s face the facts – In today’s unpredictable and fast changing business landscape, being innovative is of utmost priority. The days of mere transactional interactions between consumers and brands...
Did you know that B2B customer-experience index ratings significantly lag behind those of retail customers? B2C companies typically score in the 65 to 85 percent range, while B2B companies average...