Is your organization struggling to find capacity to develop new digital initiatives to strengthen customer experience and stay competitive in an ever-changing market?
Do you find that generating great ideas isn’t usually the problem, but rather the issue is the lack of developer resource and easy access to data? Meaning you need to prioritize ideas and often leave behind potentially lucrative initiatives?
Your customers are reviewing other options with the click of a finger, which makes the role of your digital team and tech specialists increasingly demanding.
The solution to this problem is to unlock your silos, unify your data, and connect context to your experience. This will relieve the dependence on your developers and empower your digital teams to create stronger, more relevant experiences at a faster speed.
In this article, I explain what an Experience Data Fabric is and outline why this can be the strongest asset to you, your digital teams, and the entire business.
Likely your company is using systems to store single domain data (CRM, PIM, DAM, CMS, etc), then the data needed to deliver a great customer experience is locked into silos; meaning that you need to build integrations from the ground up every time you want to build a new digital experience or deploy a new CX solution.
This slows you down a lot but all you want to do is to deliver great digital experiences for customers as soon as possible. For every new addition to the tech stack, you need to add more integrations which means your teams are unable to adapt fast enough to changing behaviors. This, in turn, restrains your innovation and capability to meet customer demands.
An Experience Data Fabric like an Experience Data Platform unifies these data assets and combines them with behavioral and contextual data from your digital destinations, bringing the data to life and more relevant for your frontends. All this data is instantly available for digital teams to create real-time APIs, without having any coding skills: meaning they can build new digital experiences for any channel at lightning speed and with lower cost. This means your organization can build digital experiences faster.
The 5 benefits of an Experience Data Fabric for your digital team
There are so many amazing benefits to adding an Experience Data Fabric, but we’ve narrowed down the ones that we think will matter most to you.
1. Cut out the time spent on integration
Unifying your experience data means you no longer need to move data between databases and data models that aren’t built to fit together. Stop building the same integrations over and over again to shuffle data back and forth between different systems: as that dilutes your data, takes a lot of time, and needs long-term maintenance. This is time and effort that instead can be spent working on initiatives that adds customer value.
2. Empower your digital teams to build MORE digital experiences
Having the ability to unify and expose your experience data in one will dramatically shorten your idea-to-deployment process and enable you to create experiences at scale. The result – even more digital experiences can be realized!
Read more on why I believe that building unified customer experiences has NEVER been this easy.
3. Allocate more of the budget to design and user experience
Building new experience’s the traditional way, with many point-to-point integrations, means that the digital team is sacrificing time and budget that could be better spent on creativity and enhancement. With an Experience Data Platform this becomes a thing of the past, and when all data is available at the fingertips of the digital team, they can spend time and energy on things that streamlines and improves the experience for the user.
4. Improve speed to market
Instead of beginning a time-consuming integration project the traditional way that would have taken months, you can simply combine data from the required sources and drive it into your unified data pool to make it instantly available through real-time APIs. An experience that would have previously taken months to build, can now take just a few weeks or even days!
5. Strengthen the relevance of your customer experiences and improve conversion rates
Harnessing your data in a collative way allows you to more accurately target the correct customers with relevant information and offers. This, in turn, improves the experience your customers have with your brand. Providing a more relevant experience will increase brand loyalty and positively impact your revenue stream from existing customers. Win-win!
Would you like to learn more about how you can unify and activate your data to empower your digital teams?
At Occtoo, we want to empower digital officers, marketers, and developers at ambitious companies to reach a unified customer experience state, by combining a culture that is enabling a high pace of customer experience innovation, and a tool stack allowing them to be lightning-fast in bringing new customer experiences and services to the market.
The Occtoo Experience Data Platform sits on top of your system of records, turning your enterprise data into experience data. Occtoo unifies your data assets without the need for costly and time-consuming integration projects and makes the data available in real-time on a global scale, using real-time APIs, while at the same time collecting new data from your digital destinations.