Product Data

We asked Alligo and Avensia a simple but tricky question: what does it actually take to be ready for what commerce is becoming? They did not say AI. They did not say new interfaces. They said product...

Alligo, a leading Nordic distributor of workwear and safety products, had no shortage of ambition - new digital services, smarter customer experiences, and faster product launches. The problem? Their...

Nelly.com has been a significant player in the Nordic e-commerce landscape for more than twenty years. As an early pioneer, the company built its own commerce platform and continued to develop it...

Commerce is entering a new phase. Instead of browsing category pages, shoppers ask AI assistants what to buy. Machines compare, filter, and recommend products before a human even clicks. Is your...

We’re not saying PIMs are no longer useful. But as the need for product data grows and agentic commerce knocks on the door, the limited data stored in a PIM solution is no longer enough. Consumers...

Edith Rehnberg is a Master Data Specialist at Nordic Nest Group, one of the most successful omnichannel retail companies in the Nordics. The company has grown from a small Swedish start-up into a...