Navigating market specificities via a unique positioning
The CREAM team is a group of digital experts and business strategists leveraging market insights and technology to help global brands succeed in Japan.
Since 2010, CREAM has solidified its Glocal positioning via an offering of services ranging from research to design and development to accompany new and established multinationals on the Japanese market. Their team notably works with prestigious luxury (Louis Vuitton, TAG Heuer, Bvlgari) and lifestyle (Asics, iRobot, Riedel) brands to build localized omni-channel commerce applications.
Building upon a first shared success story
When collaborating on projects for global luxury brand Cartier, Occtoo’s Experience Data Platform significantly reduced time to market by enabling the team at CREAM to spend more time researching, designing and coding the customer experience and less time integrating data between different platforms.
With Occtoo’s unique API technology, we were able to build localized service applications faster having instant access to all data needed from our client backend systems such as PIM, ERP and CRM. Occtoo’s backup has been instrumental in providing tangible value to end users via our applications
Pierre Gaulis, CEO, CREAM
With this newly cemented partnership, CREAM and Occtoo are looking at replicating this first success by applying the same winning formula of a highly available global data layer and hyper-local execution to serving other partner brands on the Japanese market and beyond.
Through our joint customer Cartier, we have seen first-hand the outstanding quality work that the CREAM team are capable of. They have outstanding expertise in how brands can both localize and digitalize to succeed on the Japanese market
Niclas Mollin, CEO and Co-founder, Occtoo
About Occtoo
Occtoo is an Experience Data Platform used by digital teams at retailers and brands such as Cartier, Fjällräven and Nordic Nest to build unified relevant digital experiences and applications at rapid speed. Occtoo’s cloud-native SaaS platform makes it easy to access and unify enterprise data from backend systems such as CRM, ERP, PIM, etc. and combine it with behavioural and contextual data from digital destinations to create relevant digital experiences that can be deployed in any channel or frontend through scalable real-time APIs. Occtoo was founded in 2019 and is MACH certified by the MACH Alliance.
Contact information
For further inquiries contact Katarina Nilsson, CMO at Occtoo, katarina.nilsson@occtoo.com.