Established in 2015 to build a disruptive Product Information Management (PIM) based on the MACH (Microservices based, API-first, Cloud-native SaaS and Headless) principles, Bluestone PIM is a Nordic tech company with a global reach. Bluestone PIM specializes in excellent management of product information with its extreme flexibility in connecting new sales channels and the possibilities created by their marketplace apps.

Bluestone PIM’s enterprise PIM software allows its customers to build great product experiences across multiple channels while optimizing content enrichment across regions and languages to speed up time-to-market for new products, and strengthen their competitive advantage. Their customer list includes renowned brands such as COOP, Telenor, Dolby and more.

They are now joining hands with Occtoo in a bid to support customers to leverage from the best-of-breed technology solutions in becoming digitally advanced and agile, when it comes to delivering customer experiences. The two MACH-certified companies will together provide customers a strong combination of Occtoo’s Experience Data in unifying complex and siloed data along with Bluestone PIM’s expertise in product information management.

We are delighted to join forces with Occtoo as they share the same view on technology, and partnership with them was a natural progression for our organization. Occtoo impressed us with a strong track record of implementations for global brands and a strong believer in MACH principles. We look forward to this partnership as it can be an excellent opportunity to support businesses in creating outstanding digital experiences in the MACH way. - Einar Augedal, CEO, Bluestone PIM

We are very happy to partner with Bluestone PIM as our open tech systems can work in complete harmony with each other delivering great benefits for our customers. We are confident that we will set a great example of two MACH companies coming together and achieving stellar results. - Niclas Mollin, CEO & Co-founder, Occtoo

Are you interested in partnering up with Occtoo to build digital experiences faster and increase value for your customers using our Experience Data Platform? Please reach out!

Partner with Occtoo

About Bluestone PIM

Bluestone PIM is a SaaS product information management solution based on MACH principles (Microservices-based, API-first, Cloud-native, Headless). In 2021, Bluestone PIM was recognized as the first MACH-based PIM company by the MACH Alliance. Key features of Bluestone PIM include data quality control, intelligent data import and mapping, and management of a large number of SKUs. With Bluestone PIM, retailers can coordinate the process of updating information such as media files, product attributes, technical product cards and product descriptions across multiple sales channels (apps, printed catalogs, online marketplaces, websites, etc.). This allows teams to eliminate errors, optimize costs, and scale with demand. Bluestone PIM is a suitable solution for larger retailers who want to work in a global market, integrating multiple languages and sales channels. The service integrates well with other applications based on a well-documented API library.

About Occtoo

Occtoo is an Experience Data Platform used by digital teams at retailers and brands such as Cartier, Fjällräven and Nordic Nest to build unified relevant digital experiences and applications at rapid speed. Occtoo’s cloud-native SaaS platform makes it easy to access and unify enterprise data from backend systems such as CRM, ERP, PIM, etc. and combine it with behavioural and contextual data from digital destinations to create relevant digital experiences that can be deployed in any channel or frontend through scalable real-time APIs. Occtoo was founded in 2019 and is MACH certified by the MACH Alliance.

Contact information

For further inquiries contact Katarina Nilsson, CMO at Occtoo,