Leading commerce has been shaped by quick and efficient buying journeys. Buyers prefer to compare, experience, and self-serve: and they aren’t just on one channel or in one store. That’s why creating...
In this article, I discuss a new concept to the stack; The Digital Experience Composition, recently coined by Gartner, and outline how it enables you to leverage your existing CX data, resulting in a...
In the past, luxury brands perceived online sales as being inappropriate for a luxury experience, and considered a eCommerce a channel that was reserved for selling low to mid-range luxury goods....
The digitalization of customer experience has put high pressure on CTOs and their organizations and demands from the business are at an all-time high. This, combined with the talent shortage makes it...