It's no surprise today to see most mid to large-scale organizations rushing to adopt 'best of breed' solutions in the Cloud to match pace with the rocket-speed of evolving digital trends. MACH Alliance even stated in this article that ‘you’d be hard-pressed to find a single CMS or e-commerce solution that has come to market in the last few years that isn’t natively headless, and that the notion of decoupling the front-end has become the default today. This saturation of the category also meant that in the last few years, we’ve started seeing enough services to cater to building out complex digital experience platforms in a composable manner. That in turn meant that the large analyst firms feeding enterprises insights into tech trends started leaning in, and composable architectures started becoming crystalized from a business point of view.
Although, this mega explosion of Cloud adoption, Composable architecture and with it the number of new SaaS offerings that are adopted, has left IT leaders facing a tangled web of technology complexities and scattared data across different systems.
This article from CIO.com cleverly explores the issue that’s currently plaguing organizations with tech debt and complexity. It points out that CIOs today confront the challenge of rationalizing and integrating a plethora of SaaS offerings, that have often been inherited within the organization's cloud ecosystem. Collin Campbell, business information officer at Cushman & Wakefield, remarks in the article,
The underlying current that’s really driving some of the anxiety around SaaS sprawl is around getting data out of the SaaS applications and fit for consumption.
Collin has hit the nail on its head here where he points out that the major problem is not the accumulation of different SaaS offerings but infact what’s really missing is a data orchestration layer or in simple words, the data unfortunately is getting siloed instead of being consumable and actionable in frontend experiences.
It’s like there is a need of a SaaS catalyst if you can call it so, that allows all different technologies to work with each other instead of against each other by allowing free flow of data
So how can we make all this data available to be consumed in the front-end experience and what are its benefits?
Well, as highlighted above, the first thing that needs to be done is to remove all the data from the siloed state and make it available in a free flow state. And to do that, you need Occtoo’s Experience Data Platform, that is designed to bridge the gap between data silos and front-end experiences. With Occtoo, organizations can seamlessly unlock and leverage data to create personalized, immersive, and engaging front-end experiences for their customers and employees.
And here's how you can harness the power of Occtoo's Experience Data Platform to make data consumable in frontend experiences:
- Convert ‘enterprise’ data into ‘experience’ data: Unlock and unify data from any system or source so you can access it instantly to build any frontend experience with ease.
- Agility and scalability: Occtoo's Experience Data Platform is built on a flexible and scalable architecture that adapts to the evolving needs of businesses. Whether it's handling spikes in traffic during peak seasons or connecting new data sources on the fly, Occtoo provides the agility and scalability businesses need to stay ahead of the curve.
- Master Omnichannel - Maintaining consistency across multiple channels is essential for delivering a seamless customer experience. An Experience Data Platform ensures that data-driven insights are seamlessly propagated across all frontend touchpoints, whether it's a website, mobile app, or digital kiosk, enabling businesses to deliver a cohesive and unified brand experience.
- Activate all data in the frontend in real-time: By removing the hurdle of locked data and presenting relevant data in an easily digestible real-time format in the frontend, businesses can enhance user engagement and satisfaction creating seamless digital experiences.