This article was originally published in Swedens leading business publication, Dagens Industri, and has been translated into English.
Digital commerce has grown significantly and customer's expectations on companies to deliver relevant experiences everywhere is now sky high. To be a winner you can no longer compete with just having a wide selection of products and/or low prices. For increased growth and profitability, you need returning customers that has high loyalty towards your brand.
A relevant customer experience will ensure customer loyalty
Nordic Nest is not happy with just being a leader in Scandinavia, they have also started their expansion to new markets. This increased complexity, and in combination with an overall growing business, the challenge of being able to create a relevant experience for each unique customer also grew. Nordic Nest has therefore decided to start using Occtoo that will help them to create relevant customer experiences in all channels. The key is to collect existing customer and product data from distributed systems into one place to be able to quickly build better digital experiences adapted to a specific context and channel based on data you already have about the customer. In this way, customers will get a more relevant experience and hopefully become a loyal and returning customer both in Nordic Nest's new and existing markets.
"Occtoo, as a modern and innovative tool, is an important piece of the puzzle for our continued growth journey as we need to become better at using the existing data we have about the customer. We have previously had problems accessing data from various systems, it's been too time consuming and expensive. With Occtoo we can access the right data quickly and can offer our customers a much better experience to ensure that they return" says Bank Bergström, CEO of Nordic Nest.
Access and use of data are the foundations of great customer experiences
Today, data is one of the absolute biggest assets to be successful in business, especially when it comes to customer experience.
"It is about starting from the person who consumes the information in order to make the experience relevant. Occtoo collects data in a unique way and use a very innovative technology that makes it easy for our customers to use data to create relevant customer experiences and give employees better internal tools", says Niclas Mollin, CEO and co-founder of Occtoo
Speed has always been a success factor for Nordic Nest
In addition to customer focus, speed is something that the digital challenger Nordic Nest always has had to its advantage over traditional players. With Occtoo, they see that they can maintain speed even though they have grown into a big player to be reckoned with. Now that they have all their data gathered in one place, new digital initiatives can quickly be built and launched to the market.
Bank Bergström is the CEO that has taken Nordic Nest to 1 billion SEK in revenue and has created one of Scandinavias top e-commerce successes.
Nordic Nest is a company that was born in the digital age and know what is needed to navigate in the digital landscape. It's about always staying on your toes and continuously adapt as customer expectations change and technology evolves.
"The fact that we act quickly on new opportunities has always been one important success factor for us. Speed is necessary when going from idea to deployment. Our first initiative together with Occtoo will be to build a modern customer service application to support our employees to provide even better and faster service to our customers. We believe that Occtoo is a very good cornerstone in our tech stack so that we can continue to adapt with speed when we see that customers have new demands. And when it comes to our next initiative, it will be our customers that decide what our next move will be" Bank Bergström concludes.
Occtoo is an Experience Data Platform that fast forward how digital officers, marketers and developers create relevant customer experiences everywhere. With Occtoo you can easily unify all your experience data (transactional data, product data, customer data, content etc) and access it from one single place. Make unique combinations of customer, context and content data and create a tailored real-time API with a click to make the data available in real-time in any frontend, channel or device. Quickly go from idea to deployment, build experiences that makes you stand out from the crowd and finally provide relevant customer experiences everywhere.
Reach out today to learn more!