Leading commerce has been shaped by quick and efficient buying journeys. Buyers prefer to compare, experience, and self-serve: and they aren’t just on one channel or in one store. That’s why creating...
In this article, I discuss a new concept to the stack; The Digital Experience Composition, recently coined by Gartner, and outline how it enables you to leverage your existing CX data, resulting in a...
Your data is your strongest and most valuable asset for empowering your teams to react and launch new customer experiences, so it's crucial to ensure it is readily available, up-to-date, and easy to...
In the past, luxury brands perceived online sales as being inappropriate for a luxury experience, and considered a eCommerce a channel that was reserved for selling low to mid-range luxury goods....