Let’s face the facts – In today’s unpredictable and fast changing business landscape, being innovative is of utmost priority. The days of mere transactional interactions between consumers and brands are far behind us, it is essential to foster a sense of belonging and centrality in the brand's universe for consumers today. Given the fierce competition in the market, capturing the customer's fleeting attention demands more than just the ordinary – one needs to create a feeling of personalized and relevant experiences that strike the right chord with the customers. It all boils down to impeccable customer service infused with a touch of bespoke experimentation to ensure customers not only remain interested but look forward to the different initiatives and experiences created by the brand. 

While companies with a monolithic tech setup often feel limited in their ability to experiment digitally, a noticeable increase in the desire for composable architecture has recently emerged among brands and retailers. They aim to craft distinct customer experiences without overextending their time or budget. According to Gartner, by 2024, around 60% of organizations will actively seek composable applications as part of their new technology investments. If you're considering the benefits of a composable architecture and seek practical insights from industry experts who've reaped its rewards, this article is your guide.  

 In this article, we explore the art of achieving agility through composable tech stacks. We are also sharing concrete examples and insights from digital leaders who are winning their customers with composability. Read on!  

And if you’re just getting started with Composable, you may want to read this!

The fast-track ticket to Innovation:  

Embracing composable tech stacks enables businesses to experiment with technologies without the need for a complete infrastructure overhaul. Utilizing pre-built components and APIs allows development teams to experiment, significantly reducing the time to market for groundbreaking concepts. This agility, facilitated by a modular setup, empowers businesses to adapt swiftly to external or internal factors, such as shifts in customer values or changes in the supply chain.

Outfit International exemplifies this approach, successfully launching two commerce sites for hunting brands Seeland and Härkila. By extracting and integrating data from their systems through Occtoo's platform and collaborating seamlessly with partner agencies, they achieved rapid deployment, showcasing the efficiency of a composable approach in delivering future digital experiences effortlessly.

Read: Christian Reppien Trovatten, E-commerce Operations Team Lead at Outfit International talks digital success

React faster, respond faster, reach faster!  

Traditional monolithic systems often struggle to scale seamlessly as demand grows. In contrast, Composable tech stacks facilitate scalability by allowing organizations to independently scale specific components. This enables precise resource allocation, enhancing performance and reducing operational bottlenecks, thereby accelerating customer-focused initiatives.

A prime example is Nordic Nest, a leading Scandinavian home décor brand, which embraces the headless 'best-of-breed' approach. By investing in specialized components, they prioritize efficiency over the limitations of a monolithic system, ensuring faster customer service. Recognizing the challenges of a developer-heavy Headless/Composable approach, Nordic Nest incorporated Occtoo's Experience Data Platform into their stack. This innovative addition seamlessly connects data from various systems through a no-code user interface, freeing up developers' time and allowing them to bring more digital initiatives to market.

“We can adapt much faster to changes in the market. If a system is not performant enough or if we’ve outgrown it, we can just change that specific system without it affecting all other parts of our stack which would have been the case if we had gone for a monolithic approach. At Nordic Nest our speed and agility are our main success factor, our technical choices are always made to support that.” - Jacob Rastad, Chief Technology Officer at Nordic Nest  

Explore how Nordic Nest gained speed and agility using the composable method here! 

Creativity unleashed 

Companies often struggle to bring their employees' ideas to fruition due to the perceived complexity and high implementation costs. Despite valuing creativity in their hires, organizations often miss out on the potential of this skill. The rejection of ideas is typically linked to the absence of technological support and the perceived time and cost investments required within company frameworks. However, for those adopting a composable approach, the narrative is different.

Composable tech stacks facilitate the integration of third-party services, allowing businesses to embrace best-of-breed solutions without being confined to a single vendor. This creates a more diverse and adaptable technology ecosystem, providing ample space for creative ideas to flourish.

Take, for example, D2C fashion brand Axel Arigato, which aimed to transition to a Composable model and integrate data into the Brink Commerce platform. Leveraging Occtoo's Experience Data Platform, they seamlessly integrated data from their PIM system, ERP, and CMS, delivering it to Brink Commerce through a customized API. This unified data approach empowers Axel Arigato to rapidly launch digital experiences with unparalleled ease and speed. Read all about it here!

The best benefit of a composable architecture is that it allows you to choose the best software solutions for your specific needs, instead of relying on a single system that may not meet all your requirements. - Jakob Seemann Weitemeyer, IT Manager – Outfit International  

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